How to stand out in an increasingly-crowded inbox.How to double, triple, or quadruple the performance of every single email you send.How & when to create new emails or InApp messages to influence your users's behaviors and purchase decisions.The SaaS Email Masterclass includes everything I would have loved to know about email before I got started at LANDR: You can learn SaaS email marketing the way we did (through a lot of hard work), or jump to the front of the line. Redesigning at the cost of trial and error □.Building new features hoping they'll drive engagement.Email was more effective at generating revenue than: It took a lot of trial and error, long hours, and exhaustive internet searches, but the results were obvious. We made a lot of mistakes along the way (including sending 85k emails to the wrong users □). Product onboarding completion increased □.When I joined LANDR, we were only sending 3 automated emails (and only 1 of those was performing).īy focusing on sending the right email to the right user at the right time, performance jumped up. That’s thousands and thousands of dollars each week. It’s also how we created an upsell program at LANDR Audio that was generating up to 42% of weekly subscription conversions. Increase onboarding and trial conversionsīy introducing a single campaign today, you could significantly increase your conversions, and get the benefits of that increase predictably and repeatedly, week after week.This means that you stand to lose up to 60% of your hard-earned signups.Įmail marketing is one of the highest-leverage activities in a SaaS business. No matter how great your product is, it's very likely that 40 to 60% of free trials never see your product a second time. Learn to predictably & repeatably grow monthly recurring revenue and conversions with email.
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